What is SEO?
SEO (Search Engine Optimization) is the process of optimizing your website so that it appears better than your competitor’s websites on the search engines.
And why do I have to invest my money on SEO?
Very simple, a website that is ranked higher on Google gets more traffic than the other websites that have a lower position. The majority of people who use Google, to find the information that they need, only click the top positions of the search results.
- Position #1: 45.46% of all clicks
- Position #2: 15.69% of all clicks
- Position #3: 10.09% of all clicks
- Position #4: 5.49% of all clicks
- Other Positions get fewer clicks or not clicks at all
So, your website will get much more traffic if it ranks better for certain keywords; if it’s optimized for the search engines. That way bringing you more profit and online visibility.
And I can help you achieve these results by combining different kinds of strategies and methods listed below:
1. Analyzing Everything – in and out!
Website Analysis
I will completely analyse your website, try to find the real problems that are affecting your rankings in the search results, find the content that needs to be improved or completely removed, bad website structuring and code, product or service sales page…etc
Keyword Research
Then I will research and analyze what are the best keywords that describe your content, services or products, find the ones that generate the most qualitative and targeted traffic, and try to focus only on those. This also includes finding long-tail keywords that have generally low competition and good traffic.
Backlink Analysis
Getting links to your website from others is one of the most important elements of Internet Marketing and optimization for search engines, but if you get links from malicious sites or sites with bad reputation then your website will be penalized. I will try to identify bad and spam backlinks so that they can be eliminated and not harm your website’s health in any way.
2. Internet Marketing Strategy Mapping and Planning
On-page Strategy
A strategy must be created to optimize and control the website so that it appears properly to search engines. This includes Title, Meta tags and description, HTML tags, Keyword density, Internal and External outbound links, Image optimization…etc
Product/Service Strategy
The product or the service that you sell is surely the crucial part, so together with the client I will try to develop a good strategy to market your website on the internet in the best possible way so that you can see the expected success. This strategy also may force you to change the way you sold your product before, and plan some new special offers to attract more attention.
Off-Page Strategy
This deserves some special attention if you want you website to have real success and have others say good words about it. Off-page SEO must include different ways of getting good quality links, also they have to be relevant to your content or the service that you sell. So Social Media, Guest Blogging, Commenting on relevant websites and offering valuable free content will make a good strategy for you.
3. Optimizing
Copywriting Content
“Content is King!” – that’s a a fact! You need a good copywriter in order to have a good and trusted website. So you need to create different kinds of content, but the best way these days is to have a blog where you give information to your readers and build a group of honest followers.
Social Media Marketing
Social Media is one of the key points that unquestionably affect your position on search engines. Facebook, Twitter, Google+, Pinterest, Reddit…etc and many others play a very important role in your website’s success. Also the followers of your business need different kind of ways to communicate with you and your workers. You need to build that kind of connection with them in order to have success.
One Way Link Building
Now probably the most important part of the whole SEO strategy is building quality links for your site, and this isn’t always the easy part, especially after the latest Google algorithm updates. Bad links won’t be tolerated by the search engine robots and they will definitely penalize your site. So this must be handled carefully and professionally in order to see positive results.
For more information please contact me!
